Studio Bonjour
Art Direction
Digital
Identities
Collage
About
Zetland
Zetland, in its current form, was launched in 2016 as a digital media platform with a focus on delivering a few in-depth stories each day. I joined the team as Art Director in 2019 when Zetland had recently introduced their app. Within a short period, over 90% of users were engaging with content exclusively through the app.
This rapid shift in user behavior presented significant design challenges, as the original product had been developed with a web-first mindset. After a year of interim solutions and incremental adjustments, we concluded that a comprehensive redesign was necessary.
The project encompassed a complete overhaul of the visual and functional identity across platforms — including typography, the design system, icon library, core UI elements, and the overall user experience for both app and web.